Online business has long become a trend favored by many people because of the rapid development of technology and increasing online shopping habits of customers. However, online business is not a perfect form of business, you will still face many difficulties and obstacles. Today, we are going to share with you the top 5 problems of doing business online and how to solve them.
The biggest difficulty when learning online business that you encounter is how to create trust with customers. Because as we all know, when selling online, customers only look at the pictures but do not hold or try the product, so they don't know the quality of the product? Has the color been edited or not? Has the material been changed?
In addition, the information channels also published many widespread denunciation scams on social networks. Therefore, it is easy to understand why more and more customers are confused and afraid of this type of business.
However, you should not be too worried, convince customers of product quality, guaranteed origin, and keep credibility so that customers have confidence in the product. You can use badges that clearly show the origin, product material, warranty commitment, return, ... to increase trust. The Super Watermark application can help you automatically add badges to a series of product photos with just a few simple steps, try it now.
In addition, regularly supporting customers about their feedback, sending the right product with the ad and then encouraging customers to leave reviews on the store is also an important factor to help people trust and buy our products.
Many people often mistakenly believe that as long as they have a product, a website, or a shop, they will have customers. This is a misconception, because online business is not as "pink" as you think. When doing business online, you have to face a fiercely competitive environment, one product but countless other people doing the same business.
Moreover, if they have an eye-catching website design and many great incentives, you can lose customers in an instant. Now, let's break the thought that just advertising can sell. The competition for online customers is a dilemma that many shop owners have a headache. On the other hand, you should be wary of the tricks of other online business owners.
To optimize your store, you need to continuously collect and track important metrics that reflect the business performance of your online store such as: Sales, number of customers, average order value, Shipping fees, taxes, etc. Through the combined analysis of the data, you can recognize the problems the store is facing and fix it as soon as possible.
Tracking those complex metrics manually can consume a lot of time and effort. However, you can use support software such as the Super Reports application to do it automatically for you. You just need to install the app, choose a sample report template or create your own custom report then the app will automatically update the data from the store and automatically export the report to your email or google drive . Try now.
Do not be in a hurry to get happy when you get customers to order products. Because you can fall into a situation where customers order then do not receive. There are many cases when a customer has placed an order but when it is time to receive the goods, they refuse. It is possible that customers buy according to inspiration without thinking carefully, so they change their decision. Not only that, there are also many customers who order for fun, for other people's phone numbers or addresses. Therefore, when trading this type of business, you have to face risks every day.
To overcome this situation, you can call back to confirm with customers before sending products or provide direct payment methods, after paying, the rate of not receiving goods will decrease.
The trend of online business is growing strongly, so customers have more choices, knowledge about products and, more difficult to choose products and services. Online customers do not have the same loyalty to a fixed point of purchase as they do at a physical store.
Therefore, the factors of customer care, reasonable product promotions, gift vouchers for future purchases should be considered and implemented to increase the rate of product repurchase of old customers.
Author
Cau Tran - A marketer from 2B/ IO
Media link https://drive.google.com/drive/folders/1EIUtfQy5OeZEpLy-HIC6Pmj4aRmY4ym5?usp=sharing
1. Building trust with customers
The biggest difficulty when learning online business that you encounter is how to create trust with customers. Because as we all know, when selling online, customers only look at the pictures but do not hold or try the product, so they don't know the quality of the product? Has the color been edited or not? Has the material been changed?
In addition, the information channels also published many widespread denunciation scams on social networks. Therefore, it is easy to understand why more and more customers are confused and afraid of this type of business.
2. Fierce competitive environment
Many people often mistakenly believe that as long as they have a product, a website, or a shop, they will have customers. This is a misconception, because online business is not as "pink" as you think. When doing business online, you have to face a fiercely competitive environment, one product but countless other people doing the same business.
Moreover, if they have an eye-catching website design and many great incentives, you can lose customers in an instant. Now, let's break the thought that just advertising can sell. The competition for online customers is a dilemma that many shop owners have a headache. On the other hand, you should be wary of the tricks of other online business owners.
3. Faced with complex data
To optimize your store, you need to continuously collect and track important metrics that reflect the business performance of your online store such as: Sales, number of customers, average order value, Shipping fees, taxes, etc. Through the combined analysis of the data, you can recognize the problems the store is facing and fix it as soon as possible.
Tracking those complex metrics manually can consume a lot of time and effort. However, you can use support software such as the Super Reports application to do it automatically for you. You just need to install the app, choose a sample report template or create your own custom report then the app will automatically update the data from the store and automatically export the report to your email or google drive . Try now.
4. Customers do not receive goods after delivery
Do not be in a hurry to get happy when you get customers to order products. Because you can fall into a situation where customers order then do not receive. There are many cases when a customer has placed an order but when it is time to receive the goods, they refuse. It is possible that customers buy according to inspiration without thinking carefully, so they change their decision. Not only that, there are also many customers who order for fun, for other people's phone numbers or addresses. Therefore, when trading this type of business, you have to face risks every day.
To overcome this situation, you can call back to confirm with customers before sending products or provide direct payment methods, after paying, the rate of not receiving goods will decrease.
5. Difficult to attract and retain customers
The trend of online business is growing strongly, so customers have more choices, knowledge about products and, more difficult to choose products and services. Online customers do not have the same loyalty to a fixed point of purchase as they do at a physical store.
Therefore, the factors of customer care, reasonable product promotions, gift vouchers for future purchases should be considered and implemented to increase the rate of product repurchase of old customers.
Author
Cau Tran - A marketer from 2B/ IO
Media link https://drive.google.com/drive/folders/1EIUtfQy5OeZEpLy-HIC6Pmj4aRmY4ym5?usp=sharing
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