#2 Provide a detailed list of product attributes: When creating an item description, include as many features as possible to ensure no single customer query remains unanswered. Regularly update your merchandise descriptions to ensure that all of the information that you will need is available to customers at all times.
#3 Use evaluations and testimonials: Ecommerce conversion speed optimization is never a one-off. This is a continuous procedure. As time passes, your audience's tastes can vary, which in turn will alter the direction of your company. Only by paying attention to such changes will you stay informed about the tastes of your client base. Reviews can aid with this. Read them on a regular basis. Create Google Alerts to your brand to become informed when someone mentions your company across the net. Any feedback, good or bad, can help you learn more about customer sentiment. Moreover, negative testimonials may provide you with a good understanding of your areas of improvement.
Another process of social proof is to ask customers to share a testimonial while using the product purchased from you. Showcasing such testimonials is an excellent tactic to build client confidence. With their assistance, you can offer much-needed social evidence to improve e-commerce conversions.
#4 Place your CTA elements in a prominent place: In addition to making your website design user-friendly, keep the scrolling to a minimum. Ensure that the user finds what he/she is looking for within 3 clicks and ensure that the call to actions are well placed on the website. Buyers should never have to wonder how to make a purchase. Another way of grabbing attention is placing non-intrusive pop-ups to draw attention to the final conversion stage.
#5 Create urgency on your website to drive purchase. This could be done via a special sale or an offer for a limited time. This would be a great way to convert your warm audiences into sales. You can even have a countdown timer to showcase the timeline of the offer. Showcasing the number of items left is also another way of creating scarcity and would showcase that the popular products are selling out fast. This would encourage customers to take quick actions. Another way to boost conversions is having a live chat to guide buyers during their purchase journey.
#6 Shipping Information: Transparency is an important attribute to build customer confidence. Before the customer makes the final purchase, he would like to know how many days he would receive the product. With competition looming around the corner, having shorter shipping timelines and transparency of information is a great tool to drive sales.
#7 Secure protocol: If you have your online payment options enabled in your ecommerce store, taking care of sensitive customer databases including card numbers, passwords, etc. is of utmost importance. This can be done with the https e-commerce security puncture. Make sure your website is using SSL encryption. This is indicated by the lock icon in the address bar of the browser. This tells visitors and shoppers that you take the security of your customers very seriously and that their personal data will be protected from hackers.
#8 Use product labels & badges: When you have an online store with a large merchandise collection, it becomes essential to highlight some products which would trigger customers to take faster action. For example, if you have a newly launched product, you will want to highlight it in your catalogue to drive customers to further view its product pages. In such cases, using a product badge saying ‘Fresh in Stock’ or ‘New Arrival’ will drive customer attention towards that product. There are several apps within Shopify App Store which would easily facilitate the application of product labels, with no added effort. ModeMagic is a widely used app with a library of 1000+ badges to choose from.
#9 Experimental ideas and tests: An important aspect of optimizing an ecommerce website is the testing phase, which comes after you have enough customer data. The first step is to connect your website to Google Analytics or a similar platform. This will help you select the pages that receive the most visits and conversions, as well as those that lag behind in these metrics. For pages that need improvement, you can run a split test to find the right elements that your audience interacts with the most. For example, a product card has an image, description, CTA button, and other design elements. Each of them can be checked and adjusted until you see how your conversion rates increase.
When testing, create an exact copy of this card, considering the changes made. Then split your traffic and see which version gets the most views and, ultimately, more purchases.
#10 Use conversion optimization tools to improve the performance of your online store: A/B testing is time consuming, but you can use the appropriate tools. The choice depends on your specific needs. What these platforms have in common is their ability to test ecommerce elements in real time. You can conduct both split testing and multivariate testing, where several items are tested at the same time. You can even leverage heatmaps, which are visual presentations of the page. This will help you see where visitors are most likely to take action. It's an easy way to identify your most popular products and collections and see if people are clicking where you want.
Conclusion
The first step to increasing ecommerce conversions is to take a fresh look at your online store. Look at your designs, product images and descriptions, and other elements through the lens of your first site visitor. With high-quality images showcasing all the best features, well-defined specifications, making the most of ratings and reviews, and CTA availability, shipping and safety information, you can improve your conversion efficiency. We hope our tips for increasing conversions will help you so that you can gradually improve your online store.About the Author:
Vanhishikha Bhargava is a Content Marketer at ModeMagic. As the founder of Contensify and a Shopify partner, she’s always on the lookout for ways to helps brands grow their online business. She recently wrote an article on complete guide to using trust badges and labels.