Social media presence

Looking for ways to improve your Social Media Presence in 2020? Here are some tips to get you started.

Nowadays, if someone is looking for information or news on the internet, he often goes to his favorite social media platform.

Even when you see people walking around in everyday life and they are glued to their mobile device - again, they are probably scrolling through recent feeds and updates on social media.

With all this in mind, we all know clearly how important it is for your company to have a strong presence on social media. More often than not, this is easier said than done.

Especially if you concentrate your efforts on more than just one platform like facebook app. But how do you do that if you spend 73 hours a week managing the details of your business?

Here are six charming ways to improve your small business presence on social media without breaking the bank or adding hours to your working week.

How to Grow Your Social Media Presence 


1. Ask for expert advice

You probably do not do much of your car repairs and there is a good chance that you hired a home inspector when you bought your first home. If you need help improving your presence on social media, why not hire an expert in the field? Not sure where to start? Search for companies that offer SEO services.

These professionals will develop a marketing strategy that not only increases your online traffic, but also traffic through the front door of your business. This option does not have to break the bank. Consider yourself lucky that you do not have to pay for expensive newspaper advertisements such as companies in the past.

Getting a professional does not mean that you have to be completely on the social media platforms of your company. Consider this advice when placing on behalf of your company.

2. Pay Attention to The Image


Use great, great photos in all your messages. It doesn't matter how lively and creative you are as a writer. Your words must be accompanied by a striking image.

Consider hiring a professional photographer to take pictures of your company. A good photo shoot can give you enough material to last for months.

3.Involve Your Audience


Strangely, some entrepreneurs ignore the 'social' component of social media. They think it is enough to place mini ads for their business, but they do little to communicate with current and future customers.

Start and participate in conversations. Ask questions and respond when someone answers them.

Always address complaints or criticisms posted online. Respond with class even if your client doesn't seem to have one.

4. Count Your Messages


If you do not post enough, your customers will forget you. If you post too often, you lose followers. For LinkedIn and Facebook, limit messages to five times a week. Post more often on Twitter and Pinterest.

For better control over the content that you post on social media, it is also important to ensure that you use a planning tool to stay ahead of the curve. HootSuite is one of the most recommended tools to improve social media presence, it's being used by millions of individuals and brands on social media.

5. Get Active in Your Digital Community


Think of your social media audience. Which other pages does your audience follow? Share other content on your page that resonates with your audience.

For example, if you own a bar with local musicians, you share their messages on social media with your customers. Bring the musicians into your online conversations. It's good publicity for them, and it won't hurt your business either.

6. Deselect Yourself If Necessary


Not all publicity is good publicity. If you notice that your company has been tagged for an inappropriate message, delete the connection. It's not a good social media presence signal.

Check the settings on your platform. You may want to approve the photos that you were tagged in before they appear, or you can limit who you can tag in photos. Of course you do not want to alienate customers, but you cannot afford to be connected to inappropriate content.

Pay attention to the presence of social media in your small business. Increasing your followers on all major social platforms can also increase your profits.